The longevity of a product is closely linked to its ability to generate a unique positioning for your company.
This underlines the critical importance of business involvement in the design and development of your product/application.
Studies of the competition, research into patent precedence, cost price and investments... coupled with creative positioning sessions on your value chain, are all parameters for assessing risk, and identifying opportunities that guarantee a sustainable and unique positioning for your products and services.
This enables you to project a short, medium and long-term development roadmap with a controlled ROI.
The most successful products / services are those that meet the current and future needs and desires of these users with a fresh approach.
They integrate harmoniously into the daily lives of their users, while reflecting your brand identity.
Whether it's prospective studies or behavioral validation tests, we have the tools to understand your users, the operational environment in which they operate, and the acquisition chains (B2B / B2C / B2G).
75% of a product's environmental impact is determined at the design stage
The circular economy is a sustainable economic model that we promote, to minimize waste and maximize the use of resources by closing production, consumption and recovery cycles.
Based on the 10Rs of circularity and life-cycle analysis, we advise you on the best ways to reduce the footprint of your product/service on the planet, and develop new approaches to extend its lifespan.
