Creating impactful strategies

Develop an innovative positioning

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| Strategic Design

At the heart of your business, Strategic Design is committed to creating strong competitive differentiation, brand loyalty and long-term business value through innovation.

The creative approach is centered on your users, to deliver products and services that foster intuitive experiences that respond specifically to the needs of your market.

- 01

formed around your business

The longevity of a product is closely linked to its ability to generate a unique positioning for your company.

This underlines the critical importance of business involvement in the design and development of your product/application.

Studies of the competition, research into patent precedence, cost price and investments... coupled with creative positioning sessions on your value chain, are all parameters for assessing risk, and identifying opportunities that guarantee a sustainable and unique positioning for your products and services.

This enables you to project a short, medium and long-term development roadmap with a controlled ROI.

- 02

Focused on your market

The most successful products / services are those that meet the current and future needs and desires of these users with a fresh approach.

They integrate harmoniously into the daily lives of their users, while reflecting your brand identity.

Whether it's prospective studies or behavioral validation tests, we have the tools to understand your users, the operational environment in which they operate, and the acquisition chains (B2B / B2C / B2G).

- 03

aligned with your values

75% of a product's environmental impact is determined at the design stage

The circular economy is a sustainable economic model that we promote, to minimize waste and maximize the use of resources by closing production, consumption and recovery cycles.

Based on the 10Rs of circularity and life-cycle analysis, we advise you on the best ways to reduce the footprint of your product/service on the planet, and develop new approaches to extend its lifespan.

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