Product diversification for strategic market positioning
/ THE PROJECT
The project in collaboration with Schumacker Europe is based on the development and design of a battery booster that can be modulated between 12 and 24v, allowing it to be adapted to several types of vehicles, from cars to trucks to construction machines.
/ SOlICITATED EXPERTISEs
STRATEGY & UX
CREATIVITY & RESEARCH
Analysis of the existing situation and strategic study.
Research of design, materials and colors according to the positioning of the new product.
Technical and technological design.
Presentation of the final product.
A product diversification coupled with an optimization of the production flows, which allows the company to meet the new expectations of the customers.