Product diversification for strategic market positioning
| CONTEXT
The project, in collaboration with Schumacker Europe, is based on the development and design of a battery booster that can be modulated between 12 and 24v, enabling it to be adapted to several types of vehicle, from cars to trucks and construction machinery.
| CONTRIBUTED EXPERTISE
STRATEGY & UX
CREATIVITY & RESEARCH
INDUSTRIAL DESIGN
Analysis of existing situation and strategic study.
Research into design, materials and colors according to the positioning of the new product.
Technical and technological design.
Presentation of the final product.
| profits
Product diversification coupled with optimized production flows, enabling the company to meet new customer expectations.
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